Another of my media revelations comes from chapter 4: Commercials and Announcements. I've recently become very interested in the advertising business so this chapter intrigued me. Though many people are critical of advertising, it is integral to our capitalist economy. I found the advice of Robert Levenson, creative director of DDB, that Hilliard includes in this chapter to be very pertinent. Levenson tells us that effective commercials are ones that make the product interesting rather than the commercial itself. I think this statement should be true of advertising since it's goal is to sell products.
An example of what's been considered the best ad of all time:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment