My sixth media revelation comes from Hilliard's discussion of radio in chapter 1: Mass Media. Hilliard mentions many times that the only limits to radio are those of the listener's imagination. Until reading this, I'd always thought of radio as a very limited medium. Now, however, I realize that radio has endless amounts of creative freedom with very little restrictions, assuming that your audience is as creative and imaginative as you are. However, because there is no visual image, it is important for the radio writer to make certain that their message is not lost in translation.
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